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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2686 |
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None at present seem to have the ability or financial backing to challenge this, albeit Edy?¦s has Nestle. The possibility of new entrants in the market place is confined by two major problems. The brand and distribution. Remembering that these are up market consumers where by cheap alternatives are not necessarily sought for then the key element is the brand...
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Remembering that these are up market consumers where by cheap alternatives are not necessarily sought for then the key element is the brand. This brand and the associated image are something currently only Haagan and B&J have. This emotional tie related to B&J's and everything it possesses beyond what it is in itself (i...
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