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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2042 |
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In the case of Endless Vacations, the travel industry was growing rapidly in the early nineties and there was a large influx of businesses entering the market to try capture the growing number of customers.
The second dimension on the BCG matrix is the relative market share. The relative market share is a product or single business unit's market share as compared to the largest competitor in the same market...
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The relative market share is a product or single business unit's market share as compared to the largest competitor in the same market. The BCG matrix is based on the premise that a product that has a high market share generates high profit margins. It also infers that the higher the market's growth rate the more additional cash needed to hold or increase the market share due to the increase in competition...
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