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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 973 |
Essay's paper body
Initially XM and Sirius were in an intense competition for market share, but since merging, the company can now focus away from competing with each other and focus on the target market as a whole.
Some marketing strategies that both companies were/are pursuing includes:
- Building awareness and demand among potential customers via television, internet, radio, and print...
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Before the two companies merged, XM Radio reflected a -1.91 loss on stockholders equity while Sirius had a loss of -.71 in 2004. In 2007 there was still a loss of stockholders equity of -.71 calculated from net loss and a negative stockholder’s equity. This shows that the company has been ineffective in maximizing shareholders income...
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