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Topic: Business
Number of pages / Number of words: 3 / 818
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They went on the market in June 2001.

A video is due out next year, and the company is also negotiating with film studios to produce a live action movie based on the Bratz characters, Larian said.

http://www.lodinews.com/hgg2002/docs/11_barbie.shtml

|Marketing Strategies Case Studies » Barbie vs...


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Bratz |

|Since 2001, Barbie doll, the creation of the world’s largest toy manufacturer Mattel, was facing stiff competition from Bratz |

|dolls, the creation of Mattel’s rival company MGA Entertainment. Bratz were targeted at tweens who were kids (girls) in the age|

|group of 8-12 years. They became an instant hit not only among tweens but also among the age group of younger girls (6-10 |

|years) which was the core target age group of Barbie leading to a sharp decline in worldwide market share of Barbie...


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Barbie Gets Hipper And Hotter Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations. Market Based Management Transfer pricing--market-based vs. cost-based Pen Pals: Based On X-files Characters Introduction To Market-Based Management Online Learning vs. Video-Based: Video Games and Film Action Or Drama: Gender Differences In A Video Store Film and video production How does the film's (Citizen Kane) cinematography and soundtrack affect emotional reactions to characters and the situations they face, using specific scenes from the film. The Place of an Auteur Director in The Nigerian Video Film Industry the main changes that the paramount decree effected on the structure of the american film industry and the measures the ex-studios took to remain in control of the film market What It Takes To Produce A Film Examining Class-Based Affirmative Action

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