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Topic: Business
Number of pages / Number of words: 9 / 2437
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This predicament, of course, will also mean an increase in the need for long-term

care service. At the present time, Medicare covers only sixty percent of long-term care

costs. A recent AARP report indicated that today's Medicare recipients spend more than

1/3 of their yearly income for health expenses not covered by Medicare...


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Many baby

boomers who are financially secure now may find themselves in the same situation when

they reach retirement age.

BABY-BOOMER ? MARKETING GOLD

INTRODUCTION

The Baby Boomer generation a marketing dream, but is it destined for a retirement nightmare? What spawned this generation? How has the pharmaceutical industry profited from its numbers? What consumer goods are affected by its buying habits? Who has benefited in the past and now in the present? Who will still be working after 2010? Financially, how is the boomer generation prepared for retirement? What is the risk of long term care insurance?

The year 1946 marked the beginning of the largest generation in history, which extended through 1964...


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