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Topic: Miscellaneous
Number of pages / Number of words: 2 / 542
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Avon catered to mostly upper middle-income females and focused almost exclusively on the U.S. cosmetics market.

Andrea Jung initiated expansion into markets outside the U.S., making Avon products available online, and began selling some Avon products through retail channels. She also instituted a more upscale packaging to match the look of prestige cosmetic brands...


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She also instituted a more upscale packaging to match the look of prestige cosmetic brands. She focused on a low cost/ low price strategy and focus to sale to low and middle-income families. Andrea's new strategy was likely to improve Avon's financial performance and help build a competitive advantage...


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