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Topic: Business
Number of pages / Number of words: 3 / 643
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This expansion follows the three main international markets which are United-States, Asia and Europe. Stores have been opened in each country.

- With a strong image, the Armani group has a huge potential to break into the asiatic market where it is little implanted.

To achieve this opportunity, the company has to implemente a network distribution and need to improve its distribution capabilities in Eastern Asia in order to fulfill and replenish customer demands and ensure that the quality of the high-end merchandise would not be compromised...


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By delaying his succession, Armani risks weakening his brand. He would have planed to sell his business entirely to someone who understood that the business should be left in its present state, with the current team intact.

- The market segments of luxury goods, particularly the perfumes, are more numerous but more exposed to the competitive pressure...


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