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Topic: Business
Number of pages / Number of words: 15 / 3973
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Also, by increasing sales, advertising allows development costs to be spread over a larger number of patients, resulting in a lower average price to each. And the increased demand encourages other manufacturers to enter the market -- where they compete on price and quality. For example, beginning with the release of the first antidepressant drug in 1988, all new antidepressants have been launched at a lower price, indicating an attempt to gain market share...


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For example, beginning with the release of the first antidepressant drug in 1988, all new antidepressants have been launched at a lower price, indicating an attempt to gain market share.

*Source?The website is www.ncpa.org for National Center of Policy Analysis (NCPA) is a nonprofit, nonpartisan public policy research organization, established in 1983...


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