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Topic: Miscellaneous
Number of pages / Number of words: 5 / 1339
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To further augment our product, we will be placing greater emphasis on our after-sales service to reduce cognitive dissonance. This will encompass a toll-free customer hotline service as well as an extended warranty.

Marketing Plan for Plumbers

With plumbers affecting 73% of decisions for mixer showers (Exhibit 4) and 54% of the installations done by independent plumbers, we feel that plumbers are our best avenue for targeting standard consumers...


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We will promote Waterfall to plumbers as it fulfils the standard consumer's requirement of price sensitivity and performance. However, with regards the plumbers, there are certain mentalities we have to expel. Firstly, plumbers fear unfamiliar products as they present unknown performance problems, and a bungled installation means that they have to bear the cost of after-sales service and parts...


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Aqualisa Quartz Aqualisa Quartz: Simply A Better Shower Case Executive Summary Aqualisa Quartz: Simply A Better Shower Aqualisa Quartz: Simply a Better Show Explain what is meant by the term “financial stability” and discuss the underlying trends that have prompted policymakers to give greater emphasis to financial stability as an economic objective. Is The Purpose Of Advertising To Create Cognitive Dissonance Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations Product and Service Design Pepsi Reasons for a change in an Organisations Product or Service Aqualisa and Quartz Notes on Aqualisa Quartz Case Study Cognitive Dissonance Theory Is the Purpose of Advertising to Create Cognitive Dissonance? The Role of Cognitive Dissonance in Decision Making Cognitive Dissonance

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