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Topic: Business
Number of pages / Number of words: 7 / 1902
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Jobs’s previous exposure to the Xerox Laboratory made him acknowledge that there is a future for such technologies and he started to support such research. Subsequently, the Lisa and the Macintosh teams were formed. Lisa was debuted in 1980 at $10,000. It was acknowledged to be a product ahead of its time...


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But the price of Lisa did not help Apple to have a strong foothold in the market. It was discontinued in 1986.

Apple Computers, despite being credited with pioneering the PC revolution by introducing products ahead of its time never really succeeded in dominating the market. The computer industry got de-verticalized from late 1980 and early 1990 (with Windows from Microsoft and processors from Intel) making PCs an affordable commodity with Open standards...


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