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Buy custom Apple Inc. A 30 Year Business Strategy

Essay's paper info
Topic: Business
Number of pages / Number of words: 13 / 3366
Essay's paper body

Innovation and quality comes with a price, and Apple also consistently produced a computer priced significantly above that of its competitors.

Apple’s various leaders have recognized that their advantages in ease of use, quality, and innovation would keep them selling their product only to a loyal base...


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This led to Apple’s greatest strategic advantage: Marketing. Apple made a point of marketing their computers as more than just machines, but as an elegant fashion accessory to an extent. Having a Mac set you apart and made you different. Thus the infamous 1984 commercial in which Apple compared PC use to George Orwell’s book “1984”...


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