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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
17 / 4495 |
Essay's paper body
Today over two million music and video tracks are available online with iTunes to satisfy every musical taste, as well as short films and TV programmes (Golderman & Connolly 2006).
The newer versions of the iPod have video capacities (Foust, Symonds, Grow & Katzenberg 2006) while the iPod HiFi can replace the traditional home music system (Lewis 2006)...
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The genius of Apple has been to develop the iPod product range so that there is something for everyone.
Competitors
The iPod dominates the MP3 player market with 74% market share. It's unsurprising therefore that Apple has big name competitors working hard to increase their market share.
Microsoft has been developing software to go together with hardware designed by companies like Phillips, Samsung and Creative (TechWhackNews 2005) and is reputed to be working to create an online store to vie with iTunes (Levy 2006)...
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General points of the essay
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