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Topic: American History
Number of pages / Number of words: 24 / 6467
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Two brand diversifications "mark." (Targeted to younger, college-aged women) and "M" (an Avon catalogue for men), have helped the company reach out into markets it has not serviced. Mark proved to be successful in reaching a new generation of recruits, primarily young women ages 18-25, with a monthly "magalog" featuring award-winning products...


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Mark proved to be successful in reaching a new generation of recruits, primarily young women ages 18-25, with a monthly "magalog" featuring award-winning products.

In addition to its corporate pursuits, the Avon Corporation is involved in philanthropic causes, primarily centered on domestic violence, women's empowerment and health issues such as breast cancer...


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