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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1600 |
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Rowling's teenage familiar may be small for his age, but few would deny that he is a giant of contemporary consumer culture. It is surely only a matter of time before Potter's lightning bolt ascends to the logo-sphere alongside Nike's iconic swoosh, Coke's copperplate curlicues, and McDonald's golden arches...
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But it is arguable that the Harry Potter brand contains lessons that are relevant to the entire marketing community. In a world of intense competition, indistinguishable products, impenetrable advertising clutter and increasingly marketing-savvy consumers, Harry Potter stands head and shoulders above the clamoring crowd, and for that reason alone, the secrets of the brand's success are worth considering...
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General points of the essay
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J. K. Rowling
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