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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5633 |
Essay's paper body
The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating, delivering, and communicating customer value to its chosen target markets.
Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: "Selling focuses on the needs of the seller; marketing on the needs of the buyer...
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Selling is preoccupied with the seller's need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it."
The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability...
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General points of the essay
Analysis of Marketing Activities and Strategies of Play TV
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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