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Topic: Business
Number of pages / Number of words: 13 / 3397
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Its business is supported by the association with over 60 global brands, including luxury like Cartier, Armani, Burberry, Swarovski and Piaget. Friendship is a symbol of classic design and reliable quality in Guangdong.

1.3 Company Mission & Current Strategy

Positioned itself as “a top- class department store”, Friendship aims to be a market leader not confined in Guangzhou, but the southeast China and finally to explore the nationwide high ends market...


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In order to achieve this ambition, Friendship emphasizes “growing in retailing, exploring in high-ends markets and strengthening of brand equity, and the scientific development” in the developmental strategy.

In the implementation of the strategy, Friendship determines to offer a pleasant shopping environment, a variety of stylish and expensive products and exceptional services, to foster the sales by appealing promotion campaigns and to build up a trendy and international store brand...


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