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Topic: Book Reports
Number of pages / Number of words: 14 / 3687
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The goal of his plant, of any firm, is to sell something, to earn a profit, to make money (40). Alex realizes that his plant has many goals that include cost-effective purchasing, employing good people, high technology, producing products, producing quality products, selling quality products, capturing market share, developing communications and improving customer satisfaction, and all of these are essential to running the business successfully...


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“What do they all do? They enable the company to make money” (41). Alex comes to the conclusion that while his firm has what seems like many goals, these are not the goals themselves. They are in fact the means to achieving the goal. They all are means to an end. They are all smaller goals which are interconnected and are on the path to achieving the one and only true goal of his company...


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