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| Topic: |
Business
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| Number of pages / Number of words: |
29 / 7876 |
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Customers are allowed to see how the doughnuts are made, and then served the newly baked treats hot and fresh. The bright neon light that shines from every Krispy Kreme location reads “Hot Doughnuts Now,†is one of Krispy Kreme’s key marketing strategies. When this sign is lit up, customers know that they will get fresh doughnuts that have just been made...
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When this sign is lit up, customers know that they will get fresh doughnuts that have just been made.
Since going public in 2000, Krispy Kreme Doughnuts has posted strong growth in same-store sales each quarter, with a consistency that would make most competitors envious. According to the Krispy Kreme’s most recent quarter, which ended August 3, 2003, it posted an 11...
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