Buy custom American Express - My Life. My Card Campaign

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Topic: Business
Number of pages / Number of words: 2 / 502
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I would suggest American Express to state which card under the American Express family they use in the hand-writing part of the imagery, which would be a more effective way to convey the central message of the promotion campaign.

Exhibit 1

American Express ?§My life. My Card.?? 3-page print advertisement...


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My Card.?? 3-page print advertisement. (2005, December). The New Yorker.

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Reference

Ad Notes. (2004, November 4). The Wall Street Journal (Eastern Edition), p. B4


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