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Topic: English
Number of pages / Number of words: 3 / 747
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For both of them, sports media is a key vehicle for presenting and promoting their products in connection with activities defined by most people as healthy. This enables them to present product images that they hope will counteract other negatives in the culture, (Coakley, 381). This is why you will see more alcohol advertisements than sports drink advertisements...


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This is why you will see more alcohol advertisements than sports drink advertisements. The alcohol and tobacco companies want to be incorporated with sports since they are considered good for a person, and they are not great for a person. It makes them good by association with the sports that they sponsor...


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