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Buy custom Alan Jones &Amp; Telstra

Essay's paper info
Topic: Technology
Number of pages / Number of words: 10 / 2588
Essay's paper body

Telstra

media buying audience is becoming

younger with key buying

demographic of 25-39.

?? Cynicism around live read

mechanism due to cash for

comment incident.

?? Sponsorship delivers slow reach

(only 21.9% over the year) with very

high frequency (91.8) – potential for

message wear out.

?? The majority of the Alan Jones

audience is already Telstra loyal...


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Because the audience is

already Telstra loyal, this could lead

to cross-selling opportunities.

?? Telstra loyal audience may become

Telstra advocates influencing their

friends and family.

?? Increase positive exposure to the

Telstra brand.

Threats

?? Ability to supply 2GB with enough

new material to avoid message

wear out...


Essay fragment

General points of the essay

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