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Topic: Business
Number of pages / Number of words: 4 / 894
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Crucial for a sustainable business model for Air Arann is to take advantage of a chracteristic of their business model that Ryanair can’t easily imitate: small aircrafts which can land on short runways.

The question arises in which potential markets this characteristic is valued. Our recommendation for Air Araan’s CEO would be, to change the business model from individual travel within Ireland and Europe to business travel within Europe...


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Our recommendation for Air Araan’s CEO would be, to change the business model from individual travel within Ireland and Europe to business travel within Europe.

We see the following benefits:

Business travellers are generally less price sensitive, which means that they are more likely to accept the slightly higher prices of Air...


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