Buy custom advertizing how they make there product sell
Essay's paper info
| Topic: |
English
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| Number of pages / Number of words: |
5 / 1353 |
Essay's paper body
After a second or two the white screen changes to read a Berlitz logo with their motto beneath it – Language for life.
It seems that advertising industry had humble beginnings. However as time went on, the commercials went as far as to use life and death situations to make a point. This commercial about the inexperienced German Cost Guard Trainee is one of them...
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This commercial about the inexperienced German Cost Guard Trainee is one of them. Maybe quite silly and unrealistic in this day and age of Homeland Security, but overall, the marketing department of Berlitz did an excellent job of using modern techniques to create a need for their product. The professionals in the industry of advertising are not usually the ones that describe what their product is or does explicitly, but the ones that can sell sand in the middle of the desert where sand is abundant, by creating a need wherever there is none at all...
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