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The people in the picture look like your average Joe but they all have something appealing to the general public, something mysterious maybe, which makes them perfect in order to create an image to which members of the Dream Society market we target would like to live up to. The settings are also selected to resemble daily situations, this is to show the practical use of the bicycle as well as to make it look very easy to be part of the created image just by buying a Brompton foldable bicycle...
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The settings are also selected to resemble daily situations, this is to show the practical use of the bicycle as well as to make it look very easy to be part of the created image just by buying a Brompton foldable bicycle.
Ease of use, convenience and speed/time are the main signifiers used to connote the rhetoric intent of this ad...
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