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427). Modern public relations can be attributed to two people, Ivy Ledbetter Lee and Edward Bernays. Lee was able to consult companies that honesty and directness produced more than any deceptive advertising campaign or practices (Campbell 2007 pp. 428-429). He was instrumental in the public relations of the Rockefeller and Standard Oil during the time that Rockefeller was dealing with violent strikes during union organizing (Campbell 2007 pp...
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428-429). Lee distributed information and fact sheets about the company which helped improve the company’s image and also help quiet the union (Campbell 2007 pp. 428-429). Bernays, a nephew of Sigmund Freud, built upon Ivy Lee’s public relations by being the first to apply psychology and sociology to public relations (Campbell 2007 pp...
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