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So word of mouth was a reliable source, as well as the newspapers, radio, and television. "Vocal advertisement came first; visual second,"(Wood 23).
There are five creative strategies that advertisers use: 1. Objective (what advertisers should do). 2. Target Audience (who is your consumer). 3. Key consumer benefit (why the consumer should buy you product)...
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3. Key consumer benefit (why the consumer should buy you product). 4. Support (reason to believe in that benefit). 5. Tone and Manner (a statement of the product "personality"). (Kenneth, Roman & Mass 3). With number one the agency that represents a product will see what kind of an angle with which to come forward to the public...
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'Word Of Mouth' Biggest Influence On Apparel Buyers - Survey, Usa
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