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Topic: History
Number of pages / Number of words: 1 / 272
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Still with us? Well then, maybe Danish marketing guru Martin Lindstrom is on to something with his latest book, Buy-ology: Truth and Lies About Why We Buy. The book is the result of a US$7-million exploration of neuromarketing and the messy, unsettling and irrational processes that can determine votes, purchases and cigarette cravings...


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Still with us? Well then, maybe Danish marketing guru Martin Lindstrom is on to something with his latest book, Buy-ology: Truth and Lies About Why We Buy. The book is the result of a US$7-million exploration of neuromarketing and the messy, unsettling and irrational processes that can determine votes, purchases and cigarette cravings...


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