|Number of pages / Number of words:||3 / 710|
The image of the Impulse bottle is then
less than a centimetre away, so is clearly visible, and as this is
next to the text, it means the reader gets the whole advert in one
glance, instead of either darting round the page or passing the advert
Diagram to show how the advert flows
The text in this advert is very much an insignificant part overall,
with the focus being on the image by far...
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However, it does serve a
purpose, as it helps to clarify the advert to readers who are
unfamiliar with the product, and allows readers who are familiar with
the product to absorb the catchphrase. So, when they are looking for
an anti - perspirant, they see the Impulse bottle and are reminded of
the catchphrase, and subsequently of the advert, making them more
likely to buy this product as opposed to a rival brand...
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