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Business
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| Number of pages / Number of words: |
3 / 668 |
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On the Other hand, companies pursuing a differentiated STP marketing strategy (such as Choice Hotels and the Carnival Corporation target multiple segments with a different brand for each segment.â€CHR Report page 7.
Case Study: Accor SA
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In 1967 Paul Dubrule and Gerard Pelisson create SIEH, however the Accor Group was created in 1983 as a result of a merger with Novotel S...
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The company is divided into two core operations that being its hotel division while the second is services to corporate clients and public institutions. “In the Accor’s Hotel division, Accor boasts a hotel base of over 4000 hotels in over 90 countries. The Accor’s Services division compromises of casinos, travel agencies, voucher companies and restaurants, and have over 23 million corporate clients as well as public institution customers in over 40 countries...
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General points of the essay
How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.
Accor Case Study - Segmentation
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Case Study Of Carnival Corporation
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