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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 562 |
Essay's paper body
Focus on specific exhibitors. Does what you observe at the exhibition contribute effectively to integrated marketing communications?
10. Any general comments on the effectiveness of the exhibition as a whole, or the effectiveness of the efforts of specific exhibitors.
Porter’s Five Forces:
Threat of new entrants: low due to huge capital and cutting edge technology required
Suppliers: are weak because they are spread all over the world and cannot easily integrate
LEPEST
Economical: tied in with the automobile industry because of concumer’s purchasing power, demand & supply strongly linked to per capita income
Technological: major factors for Toyota, highly depending on innovative technology...
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Technological changes (i.e. Prius) have contributed to the company success.
Porter’s Five Forces:
Threat of new entrants: low due to huge capital and cutting edge technology required
Suppliers: are weak because they are spread all over the world and cannot easily integrate
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