Buy custom A Proposed Strategic Information System for a Retail Chain
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| Topic: |
Technology
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| Number of pages / Number of words: |
18 / 4968 |
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Implementing innovative applications and tools to analyze customer buying trends, multidimensional analysis, and pricing and promotion, is imperative to increase customer purchases and retention. The customer focus is essential to ALTS's success.
ALTS bases its best practices upon providing value to the customer and retaining customer loyalty...
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Shoppers in the target market segment expect a seamless shopping experience. They want to browse products comfortably and experience complete satisfaction when purchasing. They want consistent prices, promotions, and return policies across all stores. According to ARM Research's Retail Insider: IT Spending Profile, 2003, 2004:
"It's well known that customers have little tolerance for out-of-stocks and slow checkout...
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