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In this phase the ideas were judged on 7 criteria. The criteria are:
Market Potential 0 or 1
Riskiness 0 or 1
Investment Size 0 or 1
Technology Level 0 or 1
Environmental Acceptability 0 or 1
Ethical Acceptability 0 or 1
Profit Potential 0 or 1
As mentioned in the table each product was given a score of either 0 or 1 in each criterion...
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The scores were then summed up to obtain a score out of 7. The idea that received a score of 6 or 7; that is, a score of 6 was the cut off score.
After the groups critical evaluation the 31 ideas were narrowed down to 12 ideas. That is almost 60% ideas were left out in this phase.
Phase 4: Weighted 10 Point Scoring Model
In the 4th phase the 12 ideas were put through a weighted 10 point scoring model...
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