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Topic: Business
Number of pages / Number of words: 4 / 905
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varies from the one industry to the other. And it is the most intensive force that determines profitability and which the strategist should take into account in the process of strategy's formulation.

So the goal of any company is to defend against the 5c.f. and shape them in favor of the company!!

TREAT OF ENTRY

Profitable markets that yield high returns will draw firms...


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and shape them in favor of the company!!

TREAT OF ENTRY

Profitable markets that yield high returns will draw firms. The results is many new entrants, which will effectively decrease profitability. Unless the entry of new firms can be blocked by incumbents, the profit rate will fall towards a competitive level...


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