|Number of pages / Number of words:||35 / 9647|
Sales Force Automation (SFA) and
2. Customer Services (CS).
Sales Force Automation was initially designed to support salespersons in
managing their touch points and to provide them with event calendars about their
customers. SFA’s meaning expanded to include opportunity management that is
supporting sales methodologies and interconnection with other functions of the
company such as production...
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The box below indicates the range to sales force
automation capabilities currently available.
Sales Force Automation Capabilities
• Contact Management: Maintain customer information and contact histories for
existing customers. May include point in the sales cycle and in the customer’s
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