Buy custom 4 Ps &Amp;Amp;Amp; 4 Cs Marketing Mix

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Topic: Business
Number of pages / Number of words: 3 / 768
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Lauterborn, amongst others, suggest that the approach is all wrong and that marketing decision makers should view their work from the market point of view first (instead of taking on an operational point of view). He came up with the 4 Cs of marketing.

• CLIENTS: focus your offer precisely to satisfy clients needs;

• COSTS : consider all costs involved in satisfying your clients, including costs that clients themselves will have to incur to satisfy their needs;

• CONVENIENCE: all things related to the mechanisms and activities of purchasing the product or service;

• COMMUNICATIONS: all interactions between your organization and clients...


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He came up with the 4 Cs of marketing.

• CLIENTS: focus your offer precisely to satisfy clients needs;

• COSTS : consider all costs involved in satisfying your clients, including costs that clients themselves will have to incur to satisfy their needs;

• CONVENIENCE: all things related to the mechanisms and activities of purchasing the product or service;

• COMMUNICATIONS: all interactions between your organization and clients...


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