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And with over 1 million mobile phone subscribers (and still growing) in Ghana, it is fast becoming a convenient weapon of choice for consumers. One radio programme that is fuelling this trend is "a piece of your mind"-an SMS text based programme on JOY FM.
This programme which has been on air for the past 6 months or so is hosted by the 2003 Ghana Journalist of the year, Komla Dumor...
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are invited by Komla to send SMS text messages on "anything" to an advertised Spacefon number during the period of the morning show. The response, so far has been overwhelming.
According to Joy FM, over 300 text messages pour in daily. Listeners comments have revolved around both "hard" issues like the CNTCI loan, sanitation in Accra, the presidential debate as well as "softer "ones like Komla's beard,
President Kuffour's singing abilities etc
This rapidly growing trend has several implications for consumer-marketing companies...
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