How To Write A Marketing Plan Step By Step

December 11, 2018

In order to know how to write a marketing plan step by step, you should realize the essence of marketing activities. Marketing helps to understand how to describe the market and break it into segments. It also explains how to assess the needs and preferences of consumers within the target market. It helps to create and test products with the consumer properties necessary for this market; to learn how to choose skillful intermediaries so that the product is widely available and well presented; how to advertise and sell a product so that consumers know it and want to buy it.

In other words, using the principles of marketing allows you to find out what the buyers of your products want (consumers' needs) and offer them such a product or service. If your offer turns out to be better than the offer of competitors, you will be able to get more profit.

Marketing is an activity that contributes to obtaining profit by the enterprise at the expense of satisfying the needs of consumers. Any enterprise needs marketing to increase the sum of profits through the production and sale of exactly those goods and services that the consumer needs and the rejection of those that will be difficult or impossible to sell since they are not needed by anyone.

For small and medium-sized businesses, marketing is very important, as it makes it possible to successfully compete with large companies due to the attention to each consumer. A marketing plan is a document that is an essential component of an enterprise’s strategic plan, which establishes a company's market goals and suggests methods for achieving them.

How To Make a Business Plan

How to make a business plan? In the face of fierce competition, marketing is the main function of an enterprise, and the marketing plan dominates other plans and is developed primarily for the following reasons.

  • Marketing decisions are prioritized, as they determine what exactly the enterprise will produce, at what price and where to sell something, how to advertise.
  • The content of the marketing plan has a direct impact on the performance of other plans (pricing issues defined in the marketing plan affect the financial performance, the decision to develop and release new products will affect the production plan).

Marketing is the main function that provides a link between the desires of the consumer and the company's capabilities; it contributes to the formation of the mission of the business, conducting a SWOT analysis and the formation of common goals and strategies of the enterprise.

The Algorithm of Developing a Marketing Plan

  1. Definition of the enterprise mission. At this stage, the mission of the enterprise (its purpose in the market) is determined.
  2. SWOT analysis is the analysis of the strengths and weaknesses of the enterprise, as well as opportunities and threats emanating from the immediate environment of the enterprise (external environment). 
  3. Defining the goals and strategies of the organization as a whole. This section provides the basis for developing a specific marketing action program.
  4. Definition of tasks and action program for their implementation. At this stage, the tasks of the marketing department are determined within the framework of the general plan of the enterprise, and an action program is being developed to address these tasks.
  5. Drawing up a marketing plan and monitoring its implementation. At this phase, the document itself is drawn up, and the values of the parameters are determined, by which the implementation of the marketing plan will be subsequently monitored.

Developing a marketing plan helps to improve the efficiency of the enterprise through a clear definition of goals and methods for achieving them, eliminating ambiguities and unnecessary actions that do not lead to planned results.

Professional Business Plan Writers

Use professional business plan writers’ services to create a good paper. The professional marketing plan can:

  • systematize and communicate the ideas of the leader to all employees of the enterprise;
  • allow you to set goals and monitor their achievement;
  • organize the work of the entire enterprise;
  • allow you to avoid unnecessary actions that do not lead to the intended goals;
  • help you to allocate time and other resources properly;
  • mobilize company employees.
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