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Today’s web is saturated with many types of content to suit different tastes and target various groups of people. The thing is that some of these types, namely blogging and article writing, have been used interchangeably lately, which baffles readers and blurs the lines between these two seemingly different writing techniques. The info below focuses on blog posting vs. article and outlines the subtleties that make blogging a bit different from article writing. First, let’s clarify the difference between a blog and blog post to be able to differentiate between these two notions. A blog is an informational web page that is made up of entries or blog posts containing certain information. In fact, the term ‘blog’ originates from the word Weblog meaning an online journal. Now when we know that blogs are usually published on blog sites, we can talk about the core features of an article and a blog post that make these two types of content different.

Blog Post vs. Article

Trying to figure out ‘blog post vs. article’ question, it’s essential to understand that there are also similarities in all types of writing. While they’re alike in some ways, blog posts and articles vary one from another in tone, style, and structure. Blog posts are far cry from articles; and they’re not a type of article.


Here are Some of the Key Distinguishing Features of Article Writing and Blogging

  1. Blogging is a contemporary style of writing while articles have existed for hundreds of years.
  2. A blog post is published on a blog in reverse chronological order; articles can be seen in any traditional or online publication (except for a blog!).
  3. Blog posts usually contain personal information because they’re mainly written in the first person. Particularly, they’re casual and conversational in nature; they’re oftentimes based on the blogger’s first-hand experience, point of view, or personality. They may reflect blogger’s innermost thoughts in order to establish a connection with a reader. Articles in their turn contain factual information, news, explanations, well-researched facts, and even hard numbers. This means that they are written using impersonal and straightforward style of the presentation of the material.
  4. Bloggers closely interact with their audience by encouraging them to comment, get involved in a discussion, or even act immediately. Reminder: if your blog settings don’t enable comments, you don’t benefit from its incredible possibilities. In fact, your blog is not a blog unless you engage with your readers. Articles are usually written in the third person and don’t presuppose interaction with readers. Their impersonal tone is achieved due to the passive voice sentences.
  5. Blog posts are usually concise. For the SEO purposes, they are supposed to be no shorter than 300 words, but you can even come across blog posts without informational content. They’re called vlogs (video blogs). Articles, as a rule, aim to provide a more detailed insight into a topic, which makes them a lot more elaborate and extensive.
  6. Blog posts generally have a random structure; sometimes, they aren’t structured at all. At the same time, articles always follow a clear structure, i.e. introduction, main body, and conclusion.
  7. Both articles and blog posts may stretch the language rules for their own purposes. Nonetheless, emotional language and punctuation are usually omitted in articles while blog posts are replete with exclamation marks and emotionally colored words and expressions.
  8. Blog posts can be about vague and insufficiently studied subjects or ideas whereas articles always revolve around solid facts and valid arguments.

The Importance of Knowing Blog vs. Article Difference

Being able to tell ‘blog vs. article’ difference, you can determine the type of content marketing strategy you personally need. Sometimes, people opt for both types of writing techniques to target different groups of readers. You can publish arresting blog posts to connect with your audience and create a separate page where you can submit articles with detailed explanation for the most inquisitive readers. Also, mind the fact that although the style is different, you should remain consistent in your efforts to get a specific message across.

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September 18, 2018