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Topic: Business
Number of pages / Number of words: 2 / 364
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In this case about Zenith Pet Foods, Inc., a major distributor of dog food for show-dog kennels in the United States, we learn that the company is looking to expand its market into the Boston Area. In the beginning of the case we learned that Marketing Momentum Unlimited, a marketing and advertising consulting firm, is trying to help Zenith with entering in the Boston market...


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In this case about Zenith Pet Foods, Inc., a major distributor of dog food for show-dog kennels in the United States, we learn that the company is looking to expand its market into the Boston Area. In the beginning of the case we learned that Marketing Momentum Unlimited, a marketing and advertising consulting firm, is trying to help Zenith with entering in the Boston market...


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