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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
18 / 4902 |
Essay's paper body
The company keeps its operating income elevated, has a strong and unique business model, and has various opportunities for expansion in the retail industry (Craig et al, 2004).
2.0 Situation Analysis
To many Europeans, Zara is a familiar face with consistently trendy, well-priced new apparel every week...
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Market segments within the fashion retail context are very broad, but mainly include young, educated people, who are fashionable and sensitive to changes in fashion.
2.1 Market Summary
Zara offers clothes, footwear and accessories to women (60%) and men (25%), as well as clothing and accessories for children (15%)...
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