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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
2 / 451 |
Essay's paper body
XM Satellite Radio as a new productit may be difficult to attract new
investors.
Opportunities
1. Expansion for international market (Canada)
2. partnership with Satellite TV to reach customers
3. The similarity of XM brand name to AM/FM –
4. Future partnership with other industries (integrated with cell phone & Automotive) Threats
Grey Market / Pirate decryption
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1.1 XM COMPANY’S OVERVIEW
XM satellite radio was founded in 1992 as a subsidiary of American Mobile Satellite. In1997, XM Satellite Radio obtains the license from Federal Communications Commissionwhich gives XM the first mover advantage to become the pioneer in Satellite radio industry.
1.2 ANALYSIS OF MARKETING ENVIRONMENT
1...
Essay fragment
General points of the essay
A Comprehensive Study of the Satellite Radio Industry:
Business Proposal for Sirius Satellite Radio Inc
Radio goes Sky-High at XM Satellite radio
SIRIUS Satellite Radio
Sirius Satellite Radio Marketing Plan
XM Satellite Radio Case Study
XM Satellite Radio Market Entry Plan
XM Satellite Radio
XM sATELLITE
Cellular Radio, Isdn Networks And Satellite Communications
Tuning in to Satellite and Digital Radio
Satellite Radio and Howard Stern
Satellite Radio
Satellite communications
Side by Side Comparison of Satellite Radio Deals Currently on the Market
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