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Topic: Business
Number of pages / Number of words: 6 / 1642
Essay's paper body

Why Germany they ask? The Germany countryside was littered with carcasses of other retailers, therefore Wal-Mart new that its non brand name items, service, and low prices would succeed. Analysts believed that Wal-Mart would not buy in Germany for many reasons: first, zoning laws, scarcity of land, and high real estate prices make it almost impossible to find affordable space for new supercenters...


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Second, the domination of other major retail stores. Next, due to German unions, the workers are very highly paid and unemployment being high. Last, Wal-Mart low price strategy could be hindered due to other manufacturers' marketing strategies of selling brand name goods.

Of course, Wal-Mart has succeeded in Germany with a "smile" as always advertised...


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General points of the essay

Wal-Mart Company Always low prices, always: marketing origins of Wal-Mart's dubious CSR performance. Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Is Wal-Mart An Ethical Company? WALT MART COMPANY ANALYSIS Wal Mart Company Overview Wal-Mart Stores, Inc.: On Becoming the World's Largest Company (2002) Wal-Mart Stores, Inc.: On Becoming the World’s Largest Company (2002) Wal-Mart Stores: Every Day Low Prices in China Wal-Mart Stores: Everyday Low Prices In China Germany during WWI Germany Little Germany Wal-Mart's Low Prices Germany 2

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