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Essay's paper info
Topic: Business
Number of pages / Number of words: 6 / 1654
Essay's paper body

With the high level of competition that the company faces it is likely that profitability will be affected. In order to fight this high competition Safeway strives to attract customers with their product mix, price, quality, brand recognition, store locations, in-store marketing, and design and promotional strategies...


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It is very important for Safeway to respond to consumers more effectively in order to retain customers, gain customers, and increase profitability.

Cost is another factor that Safeway is dealing with. To be profitable they must continue to grow, make productivity improvements, shrink reduction, and improve distribution center efficiencies...


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