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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 721 |
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The only competitors that P&G faces at Wal-Mart in this sector is Woolite, Simplicity, Wisk, All, Great Value, Purex, Arm &Hammer, and Extra. However, all of these combined only account for about one quarter of the shelf space allotted for laundry detergents.
Another interesting observation from the Wal-Mart laundry detergent aisle is that Tide is located closest to the main aisle and the prices of the different detergents decreases while moving towards the center of the aisle...
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We believe this strategy is used to generate more revenue because the most expensive products are seen first. Within the P&G laundry detergent line, there is a spectrum of prices, with Tide being at the top. P&G competitors overall are less expensive than the P&G products. The competitors are competing by only price in this situation...
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General points of the essay
ARM & HAMMER GROWS UP
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