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Topic: Business
Number of pages / Number of words: 2 / 283
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L'Oreal's strengths include the fact that it is the largest seller of haircare and beauty products in the world. It is the market leader, concentrating on 12 core brands which account for 90% of its sales. Some of these products are diversified by price, and some by cultural image. The company has taken advantage of economies of scale in packaging and advertising, enabling improvements in profit margins...


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L'Oreal's strengths include the fact that it is the largest seller of haircare and beauty products in the world. It is the market leader, concentrating on 12 core brands which account for 90% of its sales. Some of these products are diversified by price, and some by cultural image. The company has taken advantage of economies of scale in packaging and advertising, enabling improvements in profit margins...


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