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Topic: Business
Number of pages / Number of words: 1 / 271
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One of the Group's most recent challenges is the African market. The Group merged and purchased Soft Sheen and Carson, thereby offering African consumers a new product line. The chosen approach was scientific. Alain Evrard, L'Oreal's managing director for Africa, the Orient and the Pacific, explains that L'Oreal boosted African awareness of the combined brands by: "educating hairdressers about our products and providing training in how to use them...


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One of the Group's most recent challenges is the African market. The Group merged and purchased Soft Sheen and Carson, thereby offering African consumers a new product line. The chosen approach was scientific. Alain Evrard, L'Oreal's managing director for Africa, the Orient and the Pacific, explains that L'Oreal boosted African awareness of the combined brands by: "educating hairdressers about our products and providing training in how to use them...


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How did African-Americans develop a culture that combined African and American elements? What were some features of that culture? “Diesel for successful living”:Branding strategies for an Up-market Line Extension in the Fashion Industry An Examination of the Four Functions of Management as Employed by the Apollo Group and Its Educational Divisions Boardman Management Group Changes In Management And Organisation At The Global Wealth Management Group Examining The Impact Of Product Attributes On Perception Towards Brand Product L'Oreal product line decline L'Oreal's global brand management strategies The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Virgin Group Brand Case Study virgin group and coca cola management strategies When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand MARKET&BRAND MANAGEMENT L'Oreal's Soft Sheen/Carson Selects Bristol's Sales & Marketing Analytics to Maximize the Efficiencies of their Data THE CHALLENGES TO BRING PETRONAS LOGO AS A CORPORATE IDENTITY INTO GLOBAL MARKET

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