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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2417 |
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Magazines
2. Newspapers
3. Television commercials
Jump-o-line will be sold in the following locations:
1. Toys R Us
2. KB Toys
3. K- mart
4. Wal-Mart
5. Target
Effortless Innovations plans to position the Jump-o-line in places where other trampolines are already offered. By doing this Effortless Innovations plans to draw the attention away from the other competitors by offering much more for you money...
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By doing this Effortless Innovations plans to draw the attention away from the other competitors by offering much more for you money.
As always, we depend on newspaper advertising as our main way to reach new buyers. As we change strategies, however, we need to change the way we promote ourselves:
- All advertising has to emphasize the differentiation point rather than price or straight-on price-only competition with the chains...
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