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Topic: Business
Number of pages / Number of words: 7 / 1720
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However the period of 4/96 to 3/97 saw a sharp decrease in profit by 16% compared with last year and operation profit went down 27%, in the meanwhile the personnel increased 12% from 143 to 160.

SWOT analysis in the next part will be given to identify the main problems facing with the company by explaining the strong points, weaknesses, opportunities and threats and then recommendations will be provided to try to figure out the solutions...


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The company was able to connect its' designs to the Finnish culture successfully in a way of honouring and respecting the legacy and traditions of past generations.

2. The brand image of the company, as well as, the reputation was very strong.

3. They were able to promote the brand by donating the products as gifts to (well-known) ladies inside and outside Finland, such as, first ladies in each country or to royal families...


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