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Topic: Business
Number of pages / Number of words: 8 / 2174
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The basic function of marketing is to attract and retain customers in order to make a profit. This description places marketing as a central role within an organisation to enable the organisation to gain success. PHD is a non profit organisation so the marketing strategy attempts to achieve other objectives and not making a profit...


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PHD is a non profit organisation so the marketing strategy attempts to achieve other objectives and not making a profit. PHD has to produce an income to survive but their primary goal is not economic. For PHD their main objectives are to protect and maintain the historic artefacts on site, to provide education to local schools and visitors and to provide an exciting day out for visitors...


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CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District. Examining different approaches to management and theories of organisation and evaluating how organisational structure and culture contribute to business success Marketing And The Organisation’S Micro- And Macro-Environments By Geoff Lancaster © Marketing Plan for Business Basic Phone Company Marketing: The Importance Of Marketing In Organizational Success NIke Tactics and marketing function audit Non Profit organisation marketing strategies Non-Profit Marketing Plan Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing Wal-Mart: Success in Marketing Marketing And The Organisation’S Micro- And Macro-Environments Marketing: Product Description Profit and the 4 P's of Marketing Discuss the impacts of IT to individuals, organisations and society at large. Use one organisation that you know (could be any organisation, as long as is well known) to describe the role of IS in supporting the functioning of that organisation.

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