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Topic: Business
Number of pages / Number of words: 17 / 4670
Essay's paper body

Ez magyarazata, hogy megnott a kereslet az olcsobb termekek irant es ezzel egyutt nott a diszkont lancok nepszerusege is.

2) Ehhez az elosztasi csatornahoz tartoznak a vegyeskereskedesek es a benzinkutak shop-jai.

3) A vendeglato egysegeknek szirupkent es palackozva is adnak el uditoket.

4) Ital automatakbol torteno ertekesites...


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Pepper/Seven Up?

A ceg termek pozicionalasi strategiaja azon alapszik, hogy mivel a nem kolak teruleten kisebb a verseny, ezert inkabb ebben a szegmensben torekednek a piacvezeto szerep megszerzesere. Ez a piac nagyon is eletkepes, hiszen az uditoital-eladas kozel 30%-at teszi ki. 1997-ben a Dr Pepper/Seven Up kozel 14,2%-ot birtokolta az osszeladasoknak...


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D.R. Pepper/7Up Dr Pepper Gives Away A Mini Cooper A Day Dr. Pepper Dr.Pepper/Seven Up, Inc. /Squirt Brand Doctor Pepper - Situation Analysis The Beatles Sgt. Pepper

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